Heineken Indonesia Brainstorming Session.

A few days ago i was invited to join a brainstorming session by Heineken to discuss a campaign for 2016. I think the campaign idea would be awesome and i’m glad to have a small role in it.

As most of the workshop content are confidential, i could only share that Jessica Setiawan the marketing manager emphasise a point about storytelling. As a storytelling believer, i love to know that more brand believe in it too. Hoping to join another workshop and share more stories.

Eric Wirjanata.